Lionel Messi, captain of the FC Barcelona and the Argentina national team, will have a premium lifestyle brand, described as having a “a sporty edge.”
Messi will be partnering with MCO, a brand whose chief executive officer is the sister of Tommy Hilfiger, Ginny Hilfiger, in order to create the athleisure collection.
There will be teaser pieces rolling out in July, and afterwards the full collection will be available on a global e-commerce site.
The line will be made up of mainly men’s clothing, with a few women’s tops. The line will also include autographed items by Messi himself!
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