Lady Gaga is launching a new makeup line and we couldn’t be more excited! Named Haus Laboratories, the collection will encompass lip liners, all-over color pigments, and six shades of lip gloss. The full collection will be released in September, however it will be available for pre-order on 7/15 on Amazon.com. The cool thing about this is that it’s Amazon’s Prime Day! A day full of tons of deals on items and shipping on the popular website.
Gaga uploaded a video to her Instagram today, speaking about the meaning of her collection, she says: “They say beauty is in the eye of the beholder. But at Haus Laboratories, we say beauty is how you see yourself.” In the video the models display various looks that make us excited to see the collection in it’s entirety!
Gaga also wrote a letter on Instagram about the line.
When I was young, I never felt beautiful. And as I struggled to find a sense of both inner and outer beauty, I discovered the power of makeup.
I remember watching my mother put her makeup on every morning, basking in the glow of her power to put on her bravest face as the hard working woman she was. I then began to experiment with makeup as a way to make my dreams of being as strong as my mother become true.
It was then that I invented Lady Gaga. I found the superhero within me by looking in the mirror and seeing who I wanted to be.
Sometimes beauty doesn’t come naturally from within. But I’m so grateful that makeup inspired a bravery in me I didn’t know I had. I’ve come to accept that I discovered my beauty by having the ability to invent myself and transform. They said I was just weird, but really, I was just Born This Way. Love, Lady Gaga
The collection is inspired by Gaga’s early career and her struggles as an artist, she could only afford drugstore makeup and would put that on before performances.