Justin Bieber Is Making Deodorant

That’s right ladies and gentlemen, you read the title correctly! The young mogul and singer will be the face of a deodorant brand called the Unilever-owned Schmidt’s Naturals, the brand is a natural deodorant. Bieber will be collaborating with them to create a new scent simply called  “Here + Now.” 

The singer announced the news via Instagram with a shirtless picture and the caption:

“ready for Here + Now…new collab coming this fall with @schmidtsnaturals.”

Although, there is no actual set date for this to come out, the brand said that this will be released in “fall 2019.”

Bieber will be following in the footsteps of so many other celebrities that are starting to dive into beauty, such as Kendall Jenner and his wife Hailey Bieber. Thoughts on the new venture?!

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